I am Heidi, Finnish mum of 2 living in Didsbury, Manchester. 
I started Familiar with a dream to bring more magic to local families everyday life.

With a background in accessories buying, I have traveled throughout the Far East, gaining expertise in product development and understanding the industry’s challenges.

Since becoming a mum in 2016, I have purchased, tested, and resold numerous children’s products. I am committed to sourcing products from sustainable and ethical brands. As a Nordic, I prioritise quality in everything, comfortability and design.

Hope to see you in Didsbury Village 2025!